// self-audit

The 30-point business self-audit.

Five minutes. Be honest — check the box for everything that's actually true today, not what you're planning to do. At the end you'll see exactly where your business stands across the six areas that move the needle.

// got it. Thanks — your results are on the way to me. I'll go through them and be in touch shortly.

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See where I stand →

// Google

My Google Business Profile is claimed and fully filled out (hours, info, photos). I have a system that asks every customer for a Google review. I respond to reviews — good and bad — within a few days. I show up on Google when someone searches for what I sell. My profile has new photos or posts from the last 30 days.

// Website

My website is modern and loads fast on a phone. It makes clear what I do, who it’s for, and the next step — right at the top. A visitor can take the next step — buy, book, or get in touch — in a click or two. I can see where my website’s leads and sales actually come from. My website has brought in at least one customer in the last 30 days.

// SEO

I rank on page one of Google for what I sell. I know which search terms actually bring me customers. Every core product or service I offer has its own page on my site. My business details are listed consistently everywhere they appear online. I publish helpful content (articles, FAQs) at least monthly.

// Facebook & Social

My Facebook and/or Instagram posts at least once a week. My social profiles point people to my site or a way to buy/contact. Messages and social leads get answered fast — within the hour. My real work and results show up as content (photos, results, reviews). I know how many leads or sales my social actually produces.

// Advertising & Ad Spend

I know my cost per lead and cost per sale. I can tell which ads make money and which burn cash. My ad spend is measured against real revenue, not just clicks. Every ad lead gets followed up quickly. I’m confident I’m not wasting budget on ads that don’t convert.

// Structure & Operations

Every role in my business has clear, written responsibilities. The business could run for a week without me running everything. I see my key numbers (revenue, leads, sales, cash) on a set cadence. My tools talk to each other — no double entry, nothing slips. I fix one thing at a time and actually finish it.

// your score

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Want me to go through your answers and show you what to fix first?

Drop your details — I'll get your full breakdown and a quick read on where the money's leaking.

// or just book a 360 audit — same operator, deeper dive.